Danielle Mitchell

Danielle Mitchell

Marketing and management graduate who took CORe to transition into entrepreneurship


BS, Marketing and Management, The University of Illinois Champaign

Where are you working?

I currently work for the Coca Cola Company but will soon be branching off on my own. I am building up my start-up now: I have a marketing company called Melanin Business and a brand called Average Black Girl.

Why did you decide to sign up for HBX CORe?

I took CORe to get a better understanding of key metrics used in businesses. Going out on my own I am taking very calculated steps to ensure success.

What was your favorite part of the program?

My favorite part was the accounting section. I did really well in this section and learned so much about how different companies work. I really enjoyed learning about Bonobos and how they grew their brand unto what it is today.

How are you applying what you've learned in CORe?

"I am applying what I learned in CORe every day!”

After taking Economics for Managers, I decided to take a deep dive into my brand and really examine the direction it was going. I have opened up all the possibilities in how this brand can grow. So far I have grown my YouTube channel: Average Black Girl following from 100 views when I started CORe in June to over 3,000 views at the end of November.